Voici un article non seulement intéressant, mais pas mal inspirant...
"Whether you know it or not, you have a brand.
Every interaction you’ve had with your customers, every pitch you’ve given to a VC and every one of the 140 characters you’ve sent out on Twitter have worked to develop your brand.
These interactions, although seemingly small and unrelated, collectively form the basis of your relationship with your audience; and all relationships are facilitated, maintained and articulated by—none other than—your brand.
Meaning, your brand is already alive. And if you aren’t being intentional about it..."
« L'attention est la prise de possession par l'esprit, sous une forme claire et vive, d'un objet ou d'une suite de pensées parmi plusieurs qui semblent possibles […] Elle implique le retrait de certains objets afin de traiter plus efficacement les autres »
— William James
Voici un entretien avec Frédéric Metz sur le design, paru dans le journal Le Devoir du 16 février 2013.
Beaucoup de messages méritent du changement. Notre relation avec ce monde qui est le nôtre... :
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.
This book introduces design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy.