Recherche : "The Power of a Good Logo" by Alain Roy

Differentiating your brand from others is critical to business survival. So is communicating the benefits of your brand. Our research suggests that brand logos offer a viable, albeit often neglected, means to help brand managers achieve these tasks. We found that the brand logo can be an integrator of the marketing efforts of the brand, a reflector of such effort and the icon of what the brand means to its customers. In short, a good logo can be a synthesizer of a brand that is readily used by customers for identification, differentiation and positive associations.
— C. Whan Park, Andreas B. Eisingerich and Gratiana Pol, MIT Sloan Management Review

"Branding ≠ Bullshit: Why Branding Should Matter To Entrepreneurs" by Alain Roy

Voici un article non seulement intéressant, mais pas mal inspirant...

"Whether you know it or not, you have a brand.

Every interaction you’ve had with your customers, every pitch you’ve given to a VC and every one of the 140 characters you’ve sent out on Twitter have worked to develop your brand.

These interactions, although seemingly small and unrelated, collectively form the basis of your relationship with your audience; and all relationships are facilitated, maintained and articulated by—none other than—your brand.

Meaning, your brand is already alive. And if you aren’t being intentional about it..."
 

L'ATTENTION... selon William James by Alain Roy

 Psychologue et philosophe américain considéré par plusieurs comme le fondateur de la psychologie en Amérique.

Psychologue et philosophe américain considéré par plusieurs comme le fondateur de la psychologie en Amérique.

« L'attention est la prise de possession par l'esprit, sous une forme claire et vive, d'un objet ou d'une suite de pensées parmi plusieurs qui semblent possibles […] Elle implique le retrait de certains objets afin de traiter plus efficacement les autres »

— William James

Change By Design : réflexions sur la nature du design, par Tim Brown by Alain Roy

 Tiré de : http://www.ideo.com/by-ideo/change-by-design

Tiré de : http://www.ideo.com/by-ideo/change-by-design

 Tim Brown

Tim Brown

Beaucoup de messages méritent du changement. Notre relation avec ce monde qui est le nôtre... :

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.

 Tiré de : http://www.ideo.com/by-ideo/change-by-design

Tiré de : http://www.ideo.com/by-ideo/change-by-design

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This book introduces design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy.

In short, design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and creative.

 Tiré de : http://www.ideo.com/by-ideo/change-by-design

Tiré de : http://www.ideo.com/by-ideo/change-by-design