Pratique : "5 Tips on Working with Your Graphic Designer" / by Alain Roy

So you’ve decided to redo your website, logo and/or print material. Your business is your baby, so of course you want to make sure it is in the best hands. Just how it takes a village to raise a child, it also takes a village to run a successful business, and one of those components is your graphic designer. Once you’ve taken the time to pick the right designer for you, you want to make sure you set them up for success. Check out these tips to make sure the design process goes as smoothly as possible, and your design comes out the best it can be!

“Good design goes to heaven; bad design goes everywhere” — Mieke Gerritzen

1. Do Your Homework

Before you meet with your designer, you should have an idea on what you want your design to look like. What colors resonate with you? Do you know what kind of font represents your message? How much copy do you want on your website? What’s the main message you want to convey to your audience? These are just a handful of questions you should be thinking of prior to meeting with your designer.

2. Happy with a Past Designer? Work with them Again

If you previously have worked with a designer on a project and enjoyed working with them, call them up first! This will work in your favor because they already have an idea on what you like and don’t like. Also, they are very familiar with your business and know what your main message is, and the audience you are targeting.

3. Don’t Expect the 1st Draft to be Perfect

Remember, it’s a first draft for a reason. If it is not perfect, that is okay! Graphic designers love to collaborate and want to hear your input. It might take a couple times to finally reach your final product, so be patient and also speak clearly about what exactly you are looking for.

4. Hold Up Your End

While the designer is in charge of making your logo or website visually appealing, you will likely be in charge of providing the copy. If you don’t get this done in time, it can delay the project’s deadline (which will make no one happy). If you are not the best writer, we recommend that you hire a professional copywriter or freelance writer (we have a list of proven writers we can recommend!)

5. Share Your Love with Friends and Colleagues

If you had an overall positive experience of working with your designer, than make sure to share your work with your friends, family and colleagues. Some of the best reviews are from the people we know personally, so your positive words will help out your designer immensely.

Source: http://fingerprintmarketing.com/5-tips-on-...