Voici un article non seulement intéressant, mais pas mal inspirant...
"Whether you know it or not, you have a brand.
Every interaction you’ve had with your customers, every pitch you’ve given to a VC and every one of the 140 characters you’ve sent out on Twitter have worked to develop your brand.
These interactions, although seemingly small and unrelated, collectively form the basis of your relationship with your audience; and all relationships are facilitated, maintained and articulated by—none other than—your brand.
Meaning, your brand is already alive. And if you aren’t being intentional about it..."