Change By Design : réflexions sur la nature du design, par Tim Brown / by Alain Roy

Tiré de : http://www.ideo.com/by-ideo/change-by-design

Tiré de : http://www.ideo.com/by-ideo/change-by-design

Tim Brown

Tim Brown

Beaucoup de messages méritent du changement. Notre relation avec ce monde qui est le nôtre... :

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.

Tiré de : http://www.ideo.com/by-ideo/change-by-design

Tiré de : http://www.ideo.com/by-ideo/change-by-design

CBD_2_626px.jpg

This book introduces design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy.

In short, design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and creative.

Tiré de : http://www.ideo.com/by-ideo/change-by-design

Tiré de : http://www.ideo.com/by-ideo/change-by-design

Source: http://www.ideo.com/by-ideo/change-by-desi...